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I opened a box of Cheerios a few days ago. Mind you, I'm the target market for the "supermarket pastoral" image that Whole Foods pushes, so when I buy oat-based toroidal breakfast cereals, they're usually the store-brand "Morning-O"s (tagline should be: Who doesn't like a good morning O?)

However, I was at Safeway last week, and as a matter of convenience, I picked up a box of the name brand. (I still want to know what marketing genius thought "no keeping them down" would be a good slogan for a food product.) I noticed that it came with a prize: extra excitement! But when I opened it a couple of days later, the Spidey(tm) Water Squirter (in its own little plyobag) was right there. Just below the flap. Yes, I opened the correct side of the box. And I didn't even have to open the bag that contained the product. Where's the suspense? What, no collecting box-tops and mailing them in? No having to eat your way down until the level was low enough to get your hand all the way down to the bottom to root around for the toy? No wondering if you could avoid spilling it all over the floor and rousing mom-wrath when you transferred the entire contents to a mixing bowl and then back into the box?

I felt cheated.


( 3 comments — Leave a comment )
May. 17th, 2007 09:30 pm (UTC)
the terrorists have won!
May. 18th, 2007 07:54 am (UTC)
will post a coffee review soon!!!

how was the wedding?

it was my sincere pleasure to meet you Byron.
May. 19th, 2007 05:06 am (UTC)
I'm looking forward to reading your opinion of the coffee! The wedding was lovely; it was a pleasure to share the occasion with the happy couple and to connect with friends old and new.

I got to try Nostrana on Saturday night. With the pedigree of Genoa and the Accuardi name attached to it, I expected more, but I'm willing to suspend judgment until the items I wanted to try (Guinea hen, rabbit) are available.

It was a great pleasure to meet you as well!
( 3 comments — Leave a comment )



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